Practice and Prospects of Ethnic Culture Communication in the New Media Era:a Case Study of"Dao Zhonghua"
The dissemination of ethnic culture in the new era is related to the ethnic cohesion and centripetal force.In the new media environment,ethnic cultural communication needs to aim at consolidating a strong sense of community for the Chinese nation,take into considerstaion China's excellent traditional cultural resources,grasp the rules of new media communication,publish authoritative content,and create a ethnic cultural communication brand with social influence.As a platform media planned and constructed by the National Ethnic Affairs Commission,"Dao Zhonghua"has accumulated valuable experience for the dissemination of ethnic culture.In the future,the communi-cation of ethnic culture in China needs to enhance the professionalism of communication subjects,enrich communica-tion resources,rely on intelligent communication platforms,adhere to the content orientation of inclusiveness and guidance to improve the accuracy and effectiveness of communication,establish a comprehensive,systematic and op-erable effect evaluation system based on the actual situation of ethnic cultural communication.
dissemination of national cultureexcellent traditional Chinese cultureconsolidating a strong sense of community for the Chinese nationDao Zhonghua
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