The Mission of Chinese Film and Television Culture in the New Era
Film and television culture,as one of the most widely disseminated,rich,and effective forms of com-munication among all cultural styles,undertakes the important mission of enhancing a nation's cultural soft power.It plays a unique role and holds significant value in building China into a country with a thriving culture.In the context of global competition for cultural soft power,various countries recognize the distinctive role and value of film and television culture in constructing national images and elevating soft power.The high-quality development of Chinese film and television culture is urgent,as the new era provides broader developmental space and greater re-sponsibilities.Historically,socialist film and television culture in China has significantly supported national develop-ment strategies during different periods.With its profound cultural appeal and dissemination capacity,socialist film and television culture responds to the calls of the Party and the nation,undertaking the critical cultural mission of providing strong internal spiritual support for the great rejuvenation of the Chinese nation,while shaping an image of a confident,inclusive,and open China to the outside world.In the face of the profound changes currently unfolding globally,Chinese film and television culture serves as an important medium for promoting modern Chinese civiliza-tion,embracing a new cultural mission guided by Xi Jinping thought on culture.It addresses development challen-ges,balances domestic and international factors,and seeks to answer the pivotal question of how China can transition from being a major film and television country to becoming a strong one.Implementing Xi Jinping thought on cul-ture throughout the development process is fundamental for achieving high-quality advancement in Chinese film and television culture,thus contributing to building a culturally strong nation in the new era.
Chinese film and television culturenew eracultural missionfundamental guidance
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