证券市场导报2024,Issue(10) :57-68.

证券公司数字化转型价值评价体系建设研究

中泰证券课题组 王洪 李健 慕庆宇 袁秀国 王恩会 於勇成 吴静茹 王良龙盛
证券市场导报2024,Issue(10) :57-68.

证券公司数字化转型价值评价体系建设研究

中泰证券课题组 1王洪 2李健 1慕庆宇 1袁秀国 1王恩会 1於勇成 1吴静茹 1王良龙盛1
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作者信息

  • 1. 中泰证券股份有限公司,山东济南 250002
  • 2. 中泰证券股份有限公司党委
  • 折叠

摘要

巨额且仍快速增长的证券行业数字化转型投入亟需相应的保障配套机制进行合理支撑.本文结合证券业务和管理特点,基于"宏观与微观相结合、理论与实证相结合"的研究思路,系统分析了数字化转型价值评价体系构建的关键内容,搭建起一套包含宏观指标体系、宏观分析模型、微观评价框架、微观度量方法在内的证券经营机构数字化转型价值评价体系.结合历史数据,本文对评价体系进行了系统应用,验证了数字化转型助力券商营收增长的"赋能效应",发现了数字化转型助力券商营收增长的业务异质性与区域异质性,对数字化转型影响券商发展的非线性特征与具体阈值进行了检验.基于研究发现,本文从提高转型效率、优化转型布局、塑造差异化优势、建立健全保障机制等方面提出证券公司数字化转型的优化建议.

Abstract

The huge and still rapidly growing investments in the digital transformation of the securities industry urgently need to be reasonably supported by corresponding supporting mechanisms.Considering the characteristics of securities business and management and based on the research idea of"combining both macro and micro perspectives as well as theoretical and empirical analysis,"this paper systematically analyzes the key elements in constructing a value evaluation system for digital transformation.The paper establishes a comprehensive value evaluation system for the digital transformation of securities companies,which includes a macro indicator system,a macro analysis model,a micro evaluation framework,and micro measurement methods.Using historical data,this paper analyzes the systematic application of the evaluation system and verifies the"empowerment effect"of digital transformation in driving revenue growth of securities companies.The paper identifies business and regional heterogeneities in digital transformation contributing to the revenue growth of securities companies and examines the nonlinear characteristics and specific thresholds of the impact of digital transformation on the development of securities companies.Based on the research findings,the paper offers optimization suggestions for the digital transformation of securities companies from the aspects of improving transformation efficiency,optimizing transformation layout,creating differentiated advantages,and establishing comprehensive supporting mechanisms.

关键词

证券公司/数字化转型/价值评价体系/宏观感知/异质性影响

Key words

securities companies/digital transformation/value evaluation system/macro perception/heterogeneous effect

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基金项目

中国证券业协会2023年度优秀课题(2023SACKT150)

出版年

2024
证券市场导报
深圳证券交易所综合研究所

证券市场导报

CSTPCDCSSCICHSSCD北大核心
影响因子:1.331
ISSN:1005-1589
参考文献量7
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