The Phenomenon of Technological Alienation in Short Online Videos and the Countermeasures
In recent years,emerging information technology has given rise to short online videos.As a technological and cultural product,online short video has greatly enriched people's cultural and entertainment life,but the phenomenon of technological alienation has also become more and more prominent,such as the opposition between online short videos and human subjectivity,the strong control of videos platforms over users,and the distortion of the relationship between people,etc..According to the Marxist viewpoints of alienation of science and technological,this paper argued the main causes of the above-mentioned technological alienation are the proliferation of instrumental rationality,the technological hegemony of platforms and the alliance between capital and technology,etc..It was concluded that adhering to the Marxist views on the comprehensive development of human beings,incorporating ethical values in the development of information technology,improving the supervision mechanism and perfecting the legal and regulatory system can curb the tendency of technological alienation in the development of short online videos.
Short online videoTechnological alienationNetwork governance
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