Study on the Entry Path and Rule Construction of Dynamic Trademarks in the Age of Digital Technology
With the advancement of the digital technology era,the commercial signs have developed from traditional static trademarks to diversified dynamic trademarks,and a large number of market operators have begun to create dynamic trademarks,which also carry higher and higher goodwill.However,China's current Trademark Law is based on traditional static trademarks,and there are no legal provisions related to them,which leads to certain legal difficulties in the process of applying for registration and subsequent protection of dynamic trademarks.The protection of dynamic trademarks meets the practical needs of the digital technology era,is in line with the spirit of the Trademark Law,and is also the trend of interna-tionalization of trademarks.Based on this,it is suggested that dynamic trademarks should be included in the scope of objects protected by China's Trademark Law,defining the substantive elements of dynamic trademarks such as distinctiveness and non-functionality,and constructing the procedural elements for the registration of dynamic trademarks in terms of the length of the trademarks and the written documents.
Digital EconomyDynamic TrademarkTrademark LawEntry PathRegulatory Construction
NETL
NSTL
万方数据
