"一带一路"背景下安徽中小企业国际化经营的现实困境与发展策略
Realistic Dilemma and Development Strategy of Internationalized Operation of Small and Medium-sized Enterprises in Anhui under the Background of"One Belt and One Road"
沈宗平1
作者信息
- 1. 安徽文达信息工程学院 商贸学院,安徽 合肥 230000
- 折叠
摘要
"一带一路"倡议的提出与执行,为中国对外开放提供了有力的平台支撑,为安徽中小企业的国际化经营与发展带来了很多的机遇与挑战.深入探究"一带一路"倡议对中小企业国际化经营的影响,确定安徽中小企业国际化经营的市场准入困境、资金与融资难题、技术与人才瓶颈、品牌与营销挑战等现实困境,提出对应的发展策略,为安徽中小企业国际化经营发展提供助力.
Abstract
The proposal and implementation of the"One Belt and One Road"initiative has provided a strong platform for China's opening up,and brought many opportunities and challenges for the international operation and development of small and medium-sized enterprises in Anhui.This paper deeply explores the impact of the"Belt and Road Initiative"on the internationalization of smes,and based on this,deter-mines the realistic difficulties of the internationalization of smes in Anhui,including market access diffi-culties,capital and financing problems,technology and talent bottlenecks,brand and marketing challenges.Corresponding development strategies are put forward,so as to provide support for the international opera-tion and development of small and medium-sized enterprises in Anhui.
关键词
国际化经营/安徽中小企业/现实困境Key words
International Operation/Anhui Small and Medium-sized Enterprises/Realistic Dilemma引用本文复制引用
基金项目
安徽省高校哲学社会科学研究重点项目(2023AH052817)
安徽文达信息工程学院"三全育人"暨思想政治工作能力提升项目"高校思想政治工作名师培育支持计划"(SQYR2023A14)
出版年
2024
NETL
NSTL
万方数据