The Research on Design Strategies for Internet Celebrity Restaurant Spaces based on the Theory of Societal Theatricalization
In the context of the flow economy,internet-famous dining spaces have emerged as highly sought-after new consumption venues in urban areas.This paper,from the perspective of social dramaturgy theory,combines field research with case analysis to deeply study the current issues of traditional dining spaces.By comparing traditional dining spaces with internet-famous dining spaces,the paper summarizes the advantages of internet-famous dining spaces in terms of spatial composition and dissemination methods.Based on this analysis,the paper proposes design principles and methods for scene creation and network dissemination in internet-famous dining spaces.In terms of scene creation,the paper proposes three principles:thematic,demand-driven,and experiential.It suggests three methods:scripted theme setting,staged scene layout,and incorporation of spatial events.For network dissemination,the paper analyzes six principles affecting the popularity of content and proposes methods to enhance network dissemination,including promoting multistakeholder collaborative participation,driving emotional space content production,and constructing multi-channel integrated dissemination.It is aimed to provide new ideas and methods for the collaborative development of design and network dissemination in internet-famous dining spaces.
social theater theoryinternet celebrity dining spaceonline disseminationscene creationdesign strategy
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