Exploring the pathways of campus communication of Chinese traditional culture in TCM universities from the perspective of communication studies
The education of Chinese traditional culture is a crucial part of higher education today,especially for universities of Traditional Chinese Medicine(TCM).Enhancing the education of traditional Chinese culture is significant for improving the effectiveness of ideological and political education and the quality of talent cultivation.To advance the educational outcomes of traditional culture in TCM universities,communication theories can be applied to design communication pathways from an information dissemination perspective.This study starts by exploring the value and significance of communicating Chinese traditional culture on TCM campuses.It then analyzes the current status and challenges of traditional culture communication within TCM universities.Drawing on the"5W"model in communication studies,the study designs communication pathways that encompass various aspects such as content,media,audience,and effects of traditional culture communication in TCM universities,thereby aiming to enhance the quality of traditional culture education in these institutions.
Traditional Chinese Medicine(TCM)traditional culturecommunicationpathways
国家科技期刊平台
NSTL
万方数据
