Participatory event tourism value co-creation process model——A multi-case study based on Grounded theory
Participatory event tourism is an important field of sports and tourism integration,which is also a key component to pro-mote sports consumption.Taking Chengdu WNCH Marathon,ShengDeng Mountain Buddha Shadow Running Training Competition,and DaGu Ancient Glacier Cycling Challenge as case samples,this paper applied grounded theory to construct a process model for the co-creation of tourism value in participatory events.This paper first analyzed the phenomenon of participatory event tourism value co-crea-tion involving the government,event organization and event tourists,and then identified the key elements of the practice of participatory event tourism value co-creation,namely institutional guarantee,event organization dynamic ability compatibility,event tourists'partici-pation opportunities,participation ability,co-creation behavior,experience value and social capital.Finally,this paper logically con-nected them through five stages:initiation of value co-creation,environment-construction for value co-creation,event visitor partici-pation,interaction and resource integration,yield of value.On the above,this paper proposed optimized strategies from the aspects of precise policy implementation,eliminating hidden barriers,and consolidating the dynamic ability of event organization.
participatory event tourismvalue co-creationprocessgrounded theory
国家科技期刊平台
NSTL
万方数据
