摘要
参与型赛事旅游是体旅融合的重要领域,也是促进体育消费增长的关键组成部分,近年来受到学界的广泛关注,但仍缺乏对参与型赛事旅游价值共创过程的整合性研究.以成都双遗马拉松、圣灯山佛影侠跑山训练赛、环达古冰川自行车挑战赛作为案例样本,运用扎根理论方法,探索性地建构了参与型赛事旅游价值共创的过程模型,剖析了政府、赛事组织、赛事游客三方主体嵌入的参与型赛事旅游价值共创现象,识别了参与型赛事旅游价值共创实践的关键要素,即政府治理、赛事组织动态能力契合、赛事游客参与机会、参与能力、共创行为、体验价值和社会资本,并通过价值共创的发起、价值共创环境营造、赛事游客嵌入、互动与资源整合、价值生成5 个阶段将其进行逻辑串联.结合研究结论,从精准施策、消除隐性壁垒、夯实赛事组织动态能力等方面提出了优化策略.
Abstract
Participatory event tourism is an important field of sports and tourism integration,which is also a key component to pro-mote sports consumption.Taking Chengdu WNCH Marathon,ShengDeng Mountain Buddha Shadow Running Training Competition,and DaGu Ancient Glacier Cycling Challenge as case samples,this paper applied grounded theory to construct a process model for the co-creation of tourism value in participatory events.This paper first analyzed the phenomenon of participatory event tourism value co-crea-tion involving the government,event organization and event tourists,and then identified the key elements of the practice of participatory event tourism value co-creation,namely institutional guarantee,event organization dynamic ability compatibility,event tourists'partici-pation opportunities,participation ability,co-creation behavior,experience value and social capital.Finally,this paper logically con-nected them through five stages:initiation of value co-creation,environment-construction for value co-creation,event visitor partici-pation,interaction and resource integration,yield of value.On the above,this paper proposed optimized strategies from the aspects of precise policy implementation,eliminating hidden barriers,and consolidating the dynamic ability of event organization.
基金项目
教育部协同育人项目(2023)(230803058305134)
国家科技期刊平台
NSTL
万方数据