Can tourism preferences promote international tourism consumption?——Empirical research on tourism survey in China
This paper explored the relationship between tourism preference and international tourism consumption,focusing on both traditional and behavioral economics perspectives.The paper used the 2016 national tourism leisure survey data from the Ministry of Culture and Tourism of the People's Republic of China to conduct the analysis.This paper used the least squares weighted regression model(WLS)to examine the impact of tourism preferences on tourism consumption.The results showed that:①For domestic tourism,tourism preferences had a positive impact on tourism consumption through the mediating effect of tourism demand.In other words,con-sumers'preferences for specific tourism activities and destinations drive their demand for domestic tourism,resulting in increased do-mestic tourism consumption.② For outbound tourism,tourism preferences positively impacted outbound tourism consumption,but this effect varied regionally.In eastern and central China,tourism preferences positively influenced outbound tourism consumption due to the influence of transaction utility and loss aversion effects.However,in western China,this positive effect was not as prominent.③There was no gender gender difference between men and women regarding tourism preferences and consumption patterns.
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