The impression of magic city:A text-based study on tourism affective image of Shanghai
Affective image is one of the important images of tourist destinations.This paper took the travelogue of tourists to Shang-hai as the corpus and the grounded theory and content analysis as the research methods to delve into the affective attitude of tourists to Shanghai as a destination.The results showed that:①Most tourists held positive affective attitude towards Shanghai which was reflected in five dimensions:Tourist attractions,leisure and entertainment activities,facilities and services,environment and atmosphere,and management and services of scenic areas.②"Bustling,modern,fashionable,and unique"are the popular words used by tourists to ex-press their affection,proving that the image of a world famous tourist city of Shanghai has been achieved.③Commercialization of the scenic spots,high prices and long crowd queues caused the negative affection of some tourists.Accordingly,this paper put forward some suggestions to optimize the city tourism image,such as enhancing the cultural connotation of the attractions,accelerating the tourism con-struction of the whole city,strengthening tourism publicity,and improving refined service management.
万方数据
维普
