The influence of conspicuous tourism information on tourism intention——A perspective based on self-evaluation maintenance theory
The prevalence of conspicuous consumption and the prevalence of social media marketing in the field of tourism have at-tracted widespread attention to conspicuous tourism information in academia,but the academic community has rarely studied how such information stimulates travel intention from the perspective of self-evaluation maintenance.Based on the theory of self-evaluation ma-intenance,this study examines the psychological mechanism and boundary conditions of the influence of conspicuous tourism information on tourism intention by simulating the content scenarios of tourist destinations such as Beijing,Hunan,Shanghai,and Anhui.The results show that conspicuous tourism information positively affects tourism intention,and this positive effect is enhanced with the improvement of the degree of conspicuous tourism information;at the same time,conspicuous tourism information positively affects tourism intention through the mediating role of relative deprivation and self-evaluation motivation;in addition,relative deprivation can stimulate self-e-valuation motivation,and the two play a chain intermediary role between conspicuous tourism information and tourism intention;tourism experience negatively moderates the relationship between conspicuous tourism information and relative deprivation.In summary,this study provides a reference for tourism enterprises to expand domestic demand through social media marketing strategies.
国家科技期刊平台
NSTL
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