Research on the internal logic and practice of"Village+"sports IP to promote rural revitalization——Taking"Cun Chao"in Guizhou as an example
By means of literature,field investigation and expert interview,this paper took the integrated development of sports and tourism as the starting point to deeply explore the internal logic of"village+"sports IP to rural revitalization,and took Guizhou"Cun Chao"as a case,and excavated the value of high-quality development of"village+"sports IP to rural revitalization,with a view to providing practical experience of Guizhou for rural revitalization.The results showed that:The integrated development mode of"sports and sports tourism"of"village+"sports IP promoted the transformation of tourism industry,opened new ideas of rural tourism,and a-chieved high-quality tourism development."Village super"in Guizhou had provided successful experience for rural revitalization,demonstrating the practice of Chinese modernization in Guizhou.Experience and inspiration:Not all"village+"sports IP could be out of the circle,all places needed to give full play to regional resource endowments,multi-subject co-governance,carry local rich and di-verse cultures and adhere to the integrated development of"sports and tourism",attach importance to publicity and guidance,adhere to the people first,in order to achieve its sound development and promote rural revitalization.
rural revitalization"Cun Chao"rural sports eventsethnic cultureculture and sports tourism
国家科技期刊平台
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