Interactive coupling:How does cultural and tourism integration contribute to rural revitalization——Multi-case analysis based on the double helix model
This paper starts from the two core concepts of cultural and tourism integration and rural revitalization.Through case a-nalysis and double helix coupling model,five ideal types of cultural and tourism integration to help rural revitalization were classified:"cultural activation,protection and inheritance","leisure agriculture and ecological tourism","IP market extension and development","cultural and tourism service efficiency improvement"and"characteristic development of cultural and tourism industry".The analysis of the mechanism of cultural and tourism integration to promote rural revitalization showed that the five dimensions of cultural and tourism integration development and the five revitalization goals of rural revitalization were the double helix interactive coupling relation-ship of"pairwise complementary pairing"to form a"strong correlation state"of mutual support and mutual influence.The integration of cultural and tourism formats to achieve industrial revitalization,cultural and tourism resource integration to stimulate cultural revitaliza-tion,cultural and tourism market integration to promote talent revitalization,cultural and tourism service integration to enable organiza-tional revitalization,cultural and tourism space integration to promote ecological revitalization.This paper provided theoretical and logi-cal support for the diversified cultural and tourism integration mode to help rural revitalization practice,and also gave greater flexibility and adjustment space for guiding cultural and tourism integration to help rural revitalization.
culture and tourism integrationrural revitalizationthe double helix
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