Development and testing of a civic consciousness scale for residents of rural tourist destinations
Rural revitalization aims to promote the all-round development of rural economy,society and culture.As the main body of rural development,rural residents'awakening and upgrading of their civic consciousness is the key to realize rural revitalization.De-veloping rural tourism is an effective way to promote rural revitalization and allow rural residents to enter the modernization on the spot.At present,there are few researches on the civic consciousness of rural tourism destination residents in the academic circle,and there are few scales that can be measured.This paper took the residents of rural tourism destinations as the research object,and extracted the core connotation and structural dimension of the residents'civic consciousness in rural tourism destinations through literature review and semi-structured interview.On this basis,the initial scale of civic consciousness was determined by means of expert consultation and questionnaire pre-survey,and questionnaires were carried out among the residents of Hongcun village in Anhui Province,Zhangguying Village in Hunan Province and Jinggang Ancient Town.The results showed that the scale of civic consciousness of rural tourism destina-tion residents consisted of three dimensions:Subject consciousness,legal consciousness and public consciousness,with a total of 10 i-tems,and the scale had good reliability and validity.
rural tourismcivic consciousnessrural residentsscale developmentscale test