首页|跨文化互动视角下旅游目的地形象感知研究——以粤港澳大湾区为例

跨文化互动视角下旅游目的地形象感知研究——以粤港澳大湾区为例

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后疫情时代世界地缘政治格局深刻调整等国际不稳定性因素增多,深入理解跨文化互动对于促进国际旅游健康发展至关重要.以粤港澳大湾区为案例地,探讨外国游客与旅游目的地之间的跨文化互动结构及其对旅游目的地形象感知的影响,通过对来自14个不同国家的16位旅居大湾区的外国人进行自然主义访谈分析后发现:外国游客基于物质、社会、制度、符号四维要素与目的地互动,通过印记、对照、反思、再现4种思维程式,形成对大湾区旅游形象的综合感知.应对当前国际旅游市场消费信心不足、东道国和游客之间潜在文化摩擦风险增多等问题,大湾区国际旅游形象的建构和传播要夯实主客交往的社会基础、加快入境旅游产品升级创新、探索外国人入境旅游便利化政策、加强旅游目的地数字化营销.
Research on tourism destination image perception from the perspective of intercultural interaction——A case study of Guangdong-Hong Kong-Macao Greater Bay Area
With the increase of international destabilizing factors such as the profound adjustment of the world geopolitical situation in the post-pandemic era,a deep understanding of intercultural interaction is essential to promote the healthy development of interna-tional tourism.Taking Guangdong-Hong Kong-Macao Greater Bay Area as a case study,this paper explores the intercultural interac-tion structure between foreign tourists and destinations and its impact on destination image perception.Through naturalistic interview a-nalysis of 16 foreigners from 14 different countries living in GBA,the results are as follows:Based on material,society,institution and symbol elements,foreign tourists interact with the destination and form a comprehensive perception of GBA tourism image through four thinking processes:impressing,mirroring,reflecting and representing.In response to the lack of consumer confidence in recent interna-tional tourism market and the increasing risk of potential cultural friction between host countries and foreign tourists,the construction and propaganda of GBA's international tourism image should consolidate the social foundation for host-guest contact,accelerate the up-grading and innovation of inbound tourism products,explore foreign inbound tourism facilitation policy,strengthen tourism destination digital marketing.

intercultural interactionGuangdong-Hong Kong-Macao Greater Bay Area(GBA)foreign touristsdestination im-age perceptionnaturalistic interview

梁江川、段夏蕾、董慧媛、石璇

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广东财经大学 岭南旅游研究院,广东 广州 510320

澳门城市大学国际旅游与管理学院,澳门 999078

广东财经大学国际交流与合作处,广东广州 510320

跨文化互动 粤港澳大湾区 外国游客 目的地形象感知 自然主义访谈

教育部人文社会科学研究青年基金广东省社会科学基金规划项目广州市哲学社会科学课题(2022)

20YJC790070GD22CYS182022GZYB05

2024

10.3969/j.issn.1005-8141.2024.06.013

资源开发与市场
四川省自然资源科学研究院

资源开发与市场

CSTPCDCHSSCD
影响因子：0.581
ISSN：1005-8141
年,卷(期)：2024.40(6)