Research on tourism destination image perception from the perspective of intercultural interaction——A case study of Guangdong-Hong Kong-Macao Greater Bay Area
Research on tourism destination image perception from the perspective of intercultural interaction——A case study of Guangdong-Hong Kong-Macao Greater Bay Area
With the increase of international destabilizing factors such as the profound adjustment of the world geopolitical situation in the post-pandemic era,a deep understanding of intercultural interaction is essential to promote the healthy development of interna-tional tourism.Taking Guangdong-Hong Kong-Macao Greater Bay Area as a case study,this paper explores the intercultural interac-tion structure between foreign tourists and destinations and its impact on destination image perception.Through naturalistic interview a-nalysis of 16 foreigners from 14 different countries living in GBA,the results are as follows:Based on material,society,institution and symbol elements,foreign tourists interact with the destination and form a comprehensive perception of GBA tourism image through four thinking processes:impressing,mirroring,reflecting and representing.In response to the lack of consumer confidence in recent interna-tional tourism market and the increasing risk of potential cultural friction between host countries and foreign tourists,the construction and propaganda of GBA's international tourism image should consolidate the social foundation for host-guest contact,accelerate the up-grading and innovation of inbound tourism products,explore foreign inbound tourism facilitation policy,strengthen tourism destination digital marketing.
关键词
跨文化互动/粤港澳大湾区/外国游客/目的地形象感知/自然主义访谈
Key words
intercultural interaction/Guangdong-Hong Kong-Macao Greater Bay Area(GBA)/foreign tourists/destination im-age perception/naturalistic interview
万方数据