Study on the process mechanism of image shaping and evolution of tourism destination in the era of Internet celebrity economy——A case study of"Zibo Barbecue"
Focusing on the Internet celebrity tourism destination Zibo,this paper explored the process mechanism of the interaction between tourism destination and tourists to promote the continuous shaping and evolution of tourism destination image.The results showed that:①The image of"Zibo Barbecue"in the era of Internet celebrity economy was shaped and constantly superimposed under the interaction and coupling of tourist destination and tourists.②The evolution of image went through the Internet fermentation period,the government-led period,the tourists'spontaneous period and the image stabilization period.The driving forces of image in each stage are network media,government subject,tourist behavior and stable image respectively,and the evolution process was similar to the tourism destination life cycle theory,but due to the economic characteristics of Internet celebrities,their life cycle duration and evolution speed were different.③Residents actively participate and enthusiastically changed the imbalance between the subject and the object,outlining clear facts of good imagery and highlighting its position and role in image shaping.
Internet celebrity economyZibo Barbecuemulti-agent interactiontourist destination imageevolutionary mechanism
国家科技期刊平台
NSTL
万方数据
