The pattern of Asia-Pacific international tourism market before the epidemic and its implications after the epidemic
This paper selects 22 representative countries from the Asia-Pacific region to build an inbound and outbound tourism relationship network.Utilizing the social network analysis method,this paper explores the evolutionary characteristics of interaction rela-tionships,overall changes,and market pattern evolution characteristics of inbound and outbound tourism between China and its neighbor-ing and non-neighboring economies in the four time sections of 1995,2003,2011 and 2018.This paper also analyzes the strategic ori-entations.The results showed that:①After 24 years of development,China has ranked first in the Asia-Pacific in terms of attractive-ness as a destination and radiating capacity as a tourist source,gaining significant benefits from its neighboring countries(regions).②The international tourism status of neighboring countries such as Thailand and Vietnam is gradually rising,and non-neighboring coun-tries such as the United States and Australia are losing their status,with the East and Southeast Asian countries are gradually becoming the core of the Asia-Pacific international tourism market.③The inbound and outbound tourism in Asia-Pacific region has shown a trend towards a balanced and expanding network of market interaction,but the phenomenon of"grouping"between neighboring coun-tries is evident.The study concludes that in the context of the full resumption of international tourism after COVID-19 pandemic,it is crucial to further acknowledge the importance of neighboring countries and fully recognize their growing tourism status.By implementing proactive international tourism interaction strategies,establishing efficient economic and trade cooperation,and fostering friendly multi-lateral relations,an equitable and open Asia-Pacific international tourism interaction pattern can be developed.
inbound and outbound tourismmarket patternsocial network analysis
万方数据
维普
