Research progress and enlightenment of domestic regional tourism image
Regional tourism image is the key to enhance tourism attraction and expand tourism market,and is of great significance to promote regional coordinated development and tourism economic growth.This paper attempted to define and analyze the core concepts and important connotations of domestic regional tourism image by using the method of bibliometry,literature research and scientific in-duction,built a theoretical framework for the study of regional tourism image,and further refined relevant core research topics.The re-search findings were as follows:①The connotation of domestic regional tourism image included five parts:Spatial scale,interference el-ements,internal structure,constituent dimension and stakeholders.②This paper built a theoretical framework for domestic regional tourism image research based on its connotation,including cognition-emotion theory,tourism image relationship theory,man-earth re-lationship regional system theory,CIS theory,and 5W communication model theory.③Main research topics included regional tourism image perception and influencing factors,regional tourism image comparison and reference,regional tourism image positioning and de-sign,regional tourism image dissemination and promotion.In the future,relevant workers should expand the tourist survey,comprehen-sively grasp the status quo of regional tourism development,do a good job of regional tourism image planning and development according to the upper level planning,and use the integration of"traditional+emerging"communication means to promote regional tourism des-tinations.
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