首页|近20年中国旅游政策演进及内容特征研究

近20年中国旅游政策演进及内容特征研究

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旅游产业的发展离不开政策的引导,旅游政策解读是旅游发展过程中的关键步骤.在搭建"政策力度—政策关注要素—政策工具"三维分析框架的基础上,以1998-2021年中央单位发布的404份旅游政策为样本进行量化分析.研究发现:①中国旅游政策数量及政策力度总体上呈现先上升后下降的特点;②旅游政策关注的对象以文旅资源、旅行社及导游两大旅游活动要素为主;③旅游政策工具呈现明显的多样化使用趋势,总体上以环境型为主,供给型为辅.最后,根据研究结果提出中国旅游政策发展的建议.
The evolution and content characteristics of China's tourism policy in the past two decades
The development of the tourism industry is closely linked to industrial policy guidance.Accurately interpreting tourism policy is crucial for tourism development.This paper examined the tourism policies issued by the central government in China from 1998 to 2021 and constructed an analysis framework consisting of three dimensions:policy effectiveness,policy concerns,and policy tools.The framework was used to quantitatively analyze the distribution of government attention and the use of policy tools.The study revealed the following findings:①Over the past two decades,the number and effectiveness of China's tourism policies had generally increased and then declined,with the effectiveness of the annual unit policy showing a decreasing trend.②The policies mainly focued on the two main elements of tourism activities,namely travel agencies and tour guides,as well as cultural tourism resources.③Tourism policy tools show a clear trend of diversified use,with the environment type being the mainstay and the supply type being supplementary.Based on the re-search results,thispaper proposes relevant suggestions for the future formulation of China's tourism policy.

tourism policypolicy effectivenesspolicy concernspolicy tools

徐松浚、莫谌霞

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暨南大学深圳旅游学院,广东深圳 518053

暨南大学管理学院,广东广州 510632

旅游政策 政策力度 政策关注要素 政策工具

国家社会科学基金青年项目深圳市哲学社会科学规划课题广州市哲学社科规划2023年度课题

20CGL025SZ2023C0022023GZYB33

2024

资源开发与市场
四川省自然资源科学研究院

资源开发与市场

CSTPCDCHSSCD
影响因子:0.581
ISSN:1005-8141
年,卷(期):2024.40(10)