The impact of maritime Silk Road cultural heritage cognition on Guangdong-Hong Kong-Macao Greater Bay Area identity——The mediating role of cultural traits
The Guangdong-Hong Kong-Macao Greater Bay Area(hereinafter referred to as the"GBA")is the birthplace of China's ancient Maritime Silk Road(hereinafter referred to as the"MSR").A questionnaire survey was conducted among young people aged 18-35 who reside in the GBA,and the structural equation model was used to explore the cognition of the GBA youth on the MSR heritage and its impact on cultural traits and place identity.The results were as follows:①Cultural communication heritage cognition had a direct positive impact on GBA identity,but the impact of port and waterway heritage and traditional skills heritage cognition was not significant.②Openness and optimism had a direct impact on GBA identity,but the direct impact of mercantilism on GBA identity of was not obvious.③Cultural traits played a partial mediating role between heritage cognition and place identity.It was feasible to make use of the intermediary role of cultural traits to promote the transformation from heritage cognition into place identity in the process of the pro-tection and utilization of MSR heritage.
Guangdong-Hong Kong-Macao Greater Bay Area(GBA)maritime Silk Road(MSR)cultural heritageplace i-dentitycultural traitsyouth