The impact of policy identity on the willingness of farmers to participate in rural environment improvement——A chain mediating effect based on social trust and happiness
Farmers'full participation in rural environment improvement can help make up for the lack of single government govern-ance,and ultimately improve the overall effect of rural environment improvement.Based on the survey data of 626 farmers in Anhui Province,this paper used the Ordered Probit model and the mediating effect test to clarify the impact mechanism of policy identity,so-cial trust,and happiness on the willingness of farmers to participate in rural environment improvement,in order to provide inspiration for the policy design of encouraging farmers to participate in rural environment improvement.The results showed that:①Policy identity could significantly enhance farmers'willingness to participate in rural environment improvement.When farmers'policy identity for rural environment improvement increased by 1 unit,the proportion of farmers who were more willing and very willing to participate in environ-mental improvement increased by 2.5％and 4.6％respectively.②Policy identity could significantly improve farmers'social trust and happiness,and social trust and happiness had significantly positively impacts on farmers'participation in environmental improvement.Social trust and happiness not only played a partial mediating role in policy identity and farmers'participation willingness respectively,but also social trust exerted a chain mediating effect through improving happiness.The total indirect effect(accounting for 67.43％)was higher than the direct effect(accounting for 32.57％).Therefore,with the purpose of enhancing farmers'willingness to participate in environmental improvement,the government should optimize the whole process of environmental improvement such as program formu-lation,project implementation,long-term management and protection and so on,so as to improve farmers'policy identity for rural envi-ronment improvement;Strengthen the construction of rural culture and build an interactive platform between the government and the peo-ple,increase interaction between farmer groups,and between farmers and the government(village collective)to enhance the level of farmers'social trust,and play the role of social trust in promoting farmers'participation in environmental improvement;Increase finan-cial investment in rural public services,continuously improve people's well-being,and stimulate the happiness as well as positive emo-tions of farmers to promote farmers'participation in environmental improvement.
rural environment improvementwillingness to participatepolicy identitysocial trusthappiness
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