The theoretical logic and path selection of digital economy enabling the integrated development of culture and tourism——An empirical analysis based on the strong province of culture and tourism
Under the background of the rapid development of digital economy,the integration of cultural tourism industry has be-come the general trend.This paper used the entropy weight-Topsis method and the coupling coordination model to identify and focus on the strong province of culture and tourism,and used the fixed effect model to explore the relationship between the digital economy and the integrated development of culture and tourism.On this basis,this paper analyzed the obstacle factors affecting the coupling and coor-dinated development of cultural industry and tourism industry through the obstacle degree model,and used the mediating effect model and threshold effect model to further verify the role of digital technology in empowering the strong cultural and tourism provinces.The re-sults showed that the digital economy had a significant positive effect on the integration of culture and tourism industry in the strong province of culture and tourism,and technological innovation and industrial structure had a mediating effect.At the same time,the digit-al economy could also promote technological innovation and industrial structure upgrading,and jointly enable the integration of culture and tourism in the strong province of culture and tourism.Taking the digital economy as the threshold variable,it was found that the pro-motion effect of the digital economy on the integration of culture and tourism showed a decreasing trend of marginal efficiency.Finally,the strong provinces of culture and tourism were divided into five types,and suggestions were made for the future development path.
digital economyintegration of culture and tourismpathstrong province of culture and tourism
万方数据
