Tourism interpersonal relationships in social media:Topic content and spatio-temporal characteristics
Social media has expanded the boundaries of tourism activities and triggered new changes in tourism interpersonal rela-tionships.However,these changes have not yet attracted enough attention from the academic community.This paper selected the microb-log data posted by tourists in the famous scenic area of Jiuzhaigou as the object of study,and used a mixed method combining qualita-tive,quantitative and spatial analysis to explore the topic content,spatial and temporal characteristics of tourism interpersonal relation-ship in social media in the context of the Internet.The results showed that:①The interpersonal relationships constructed by tourists in social media include physical interpersonal relationships and online interpersonal relationships.Physical interpersonal relationships in-cluded unidirectional gaze and bidirectional interaction,and online interpersonal relationships included Ait(@)sharing and Ait(@)mutual feedback.②In terms of time characteristics,both physical and network interpersonal interaction behaviors basically covered all moments of the day,and the post time of the two types of interpersonal relationship topics overall showed multiple peaks and wave-shaped change characteristics.In terms of space distribution characteristics,physical interpersonal interaction behaviors showed a decen-tralized distribution pattern,and network interaction behaviors showed a centralized distribution pattern.However,the two types of inter-action behaviors overlapped in the scenic area at the core attractions.③Social media complicates tourism social relations,and tourists kept shuttling between physical space and cyberspace during tourism,constructing both physical and online interpersonal relationships,and there was a phenomenon of dual gaze.
万方数据
维普
