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全媒体视域下铸牢中华民族共同体意识的传播实践

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中华民族共同体意识的传播是一个重大的理论和实践议题,尤其是在全媒体时代,网络传播的复杂性使这一议题变得尤为迫切.传播的关键性体现在其统领舆论、凝聚共识、丰富拓展中华民族共同体意识教育方式、夯实社会主义民族关系发展的思想基础等方面,然而,相关传播实践在全媒体环境下也面临一系列挑战,如国际国内传播场域的交叠导致不稳定因素增多,去中心化的传播格局影响主流媒体传播力,消减主流声音影响力,社交化、圈层化的传播模式以社群壁垒阻碍信息流动,在一定程度上减弱了共同体意识的引导力.为此,要以高质量传播推动信息互通、信任共建、共识同构为 目标,通过提炼和展示共识符号建构数字时代的集体文化记忆,通过打造民族文化传播内容体系、制定融合传播方案全方位强化民族身份认同,通过统合叙事维度、创新叙事策略激发民族情感和复兴情怀,从而在立体化、互动式、沉浸式的传播中构建文化认同和身份认同,以主流价值凝聚团结奋进的强大精神力量.
The Dissemination Practice of Solidifying a Sense of Community for the Chinese Nation under the All-media Perspective
The dissemination of solidifying a sense of community for the Chinese nation is a major theoretical and practical issue.Especially in the all-media era,the complexity of online communication makes this issue particularly urgent.The key of communication is reflected in its guiding public opinion,building consensus,enriching and expanding the community sense of the Chinese nation,and consolidating the ideological foundation for the development of socialist ethnic relations.However,related communication practice in the whole media environment also faces a series of challenges,such as the overlap of international and domestic communication fields that causes instability factors,decentralized communication pattern influences the communication capability of mainstream media,reducing the mainstream voice influence,social and circle communication mode hinders the flow of information with community barriers.To some extent,it weakens the guiding power of community sense.Therefore,we should set the goal of promoting information exchange,building trust and consensus.We should construct the collective cultural memory of the digital age by refining and displaying consensus symbols,strengthen national identity by creating the content system of national culture communication,formulating integrated communication plans,stimulate national emotions and rejuvenation feelings by integrating narrative dimensions and innovative narrative strategies.Thus,we can build cultural identity and identity recognition in the three-dimensional,interactive and immersive communication,and gather the powerful spiritual strength of unity and progress with mainstream values.

solidifying a strong sense of community for the Chinese nationall media communicationpractice approach

王志

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中央民族大学新闻与传播学院,北京 100081

铸牢中华民族共同体意识 全媒体传播 实践路径

教育部学位与研究生教育发展中心"中华传承"主题案例项目

ZT-231005239

2024

中央民族大学学报:哲学社会科学版
中央民族大学

中央民族大学学报:哲学社会科学版

CSSCICHSSCD北大核心
影响因子:0.635
ISSN:1005-8575
年,卷(期):2024.51(3)
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