The Communication Practice and Realistic Value of Short Video Programs——Taking The Sichuan Intangible Cultural Heritage 100 as an Example
Once the first season of The Sichuan Intangible Cultural Heritage 100 series short video program was launched,it attracted up to 100 million viewers and was recognized by National Radio and Television Administration at the end of 2021 as an excellent online audio-visual program.The highlight of the program lies in breaking through the single documentary presentation and television dissemi-nation model of television stations,and shifting towards narrative innovation in content,focusing on dual subjects and iterative short vi-deo shots.Integrate multiple channels and connect television with new media to promote programs.In terms of practical value,it has promoted the long-term development of television,intangible cultural heritage,and audiences.The dissemination practice and practical value of the program have not only achieved itself,but also become a model for the transformation and development of Sichuan's in-tangible cultural heritage and broadcasting media.
new mediashort videointangible cultural heritagecommunicationvalue
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