The Yellow River Cultural Exchanges and Tourism Branding Promotion Approaches of Shaanxi in New Era
The Yellow River is China's"Mother River"and the birthplace of Chinese civilization.The high-quality development of cul-tural tourism in the Yellow River basin must focus on the external exchange of the Yellow River culture and the promotion of tourism brands.To promote cultural exchange and tourism brand promotion in the Yellow River basin is not only an effective way to transform and develop the cultural and tourism industry in the provinces along the Yellow River,but also an effective way to promote the deep in-tegration and development of cultural and tourism industry.Shaanxi province is located in the middle reaches of the Yellow River and the inner part of the"Jizi"Bay of the Yellow River.Taking the Shaanxi section of the Yellow River as the research object,this paper probes into the new paths of cultural exchange and tourism brand promotion of the Yellow River in Shaanxi in the new era,which can play a guiding role in cultural exchange and tourism brand promotion of the Yellow River Plate,so as to promote the high-quality de-velopment of cultural tourism in the Yellow River basin.
万方数据
维普
