There is an inherent compatibility between ideological and political education and dissemination.In the new era,with the rapid development of mobile Internet and the rapid rise of emerging media,the communication work of ideological and political education in colleges and universities is increasingly facing three major problems:weak gate-keeping,imbalance in information quantity and quality,and slow development of integrated media construction.It is urgent to take the targeted measures,and constantly improve the communi-cation power of ideological and political education in colleges and universities through multi-subject collaboration,quality improvem-ent,information integration,and platform co-construction,so as to enhance the effectiveness of soul casting and education.
关键词
高校思想政治教育/新媒体/信息传播/传播力
Key words
ideological and political education in universities/New media/information communication/communication power