The Impact of Tourism Destination Factors in Video Games on Players'Intention to Visit
To deeply reach target markets and attract more tourists,a variety of media have been leveraged by tourism destination marketing organizations,particularly video games become a brand-new approach for destina-tion marketing.With Assassin's Creed:Unity as the research object,based on the Stimulus-Organism-Response(SOR)model,this article analyses and presents the influences of tourism destination factors in video games on the players'perception of tourism destination image and their intention to visit.In this case,a conceptual model has been built with game factors as the independent variable,tourism destination image as the mediating variable and the players'intention to visit as the dependent variable.Moreover,Multiple Regression is used in the analysis,proving significantly positive effects of game experience,character attachment,and tourism destination image on players'intention to visit.Consequently this study provides research support for the combination of tourism desti-nation marketing and video games.
tourism destination imageintention to visitvideo gamesgame experiencecharacter attachmentSOR model
银淑华、蔡添翼、唐承财
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北京第二外国语学院旅游科学学院,北京 100024
北京旅游发展研究基地,北京 100024
旅游目的地形象 旅游意愿 电子游戏 游戏体验 角色依恋 SOR模型
Major Project of Art Science of National Social Science Foundation of China