首页|电子游戏中的旅游目的地要素对玩家旅游意愿的影响

电子游戏中的旅游目的地要素对玩家旅游意愿的影响

扫码查看
旅游目的地营销组织利用各种媒体持续地与其目标市场沟通,以期说服他们对目的地的态度,为目的地吸引更多的游客.电子游戏无疑为旅游目的地营销增添了新的手段.本研究基于Stimulus-Organism-Response(SOR)模型,构建了以游戏要素为自变量、旅游目的地形象为中介变量、旅游意愿为因变量的概念模型,并以《刺客信条:大革命》为研究对象,讨论了电子游戏中的旅游目的地元素对玩家的目的地形象感知以及玩家旅游意愿的影响.通过多元回归方法,得出了游戏体验和角色依恋对玩家的旅游意愿具有显著正向影响.旅游目的地形象作为中介变量正向显著影响游戏玩家的旅游意愿.本研究为旅游目的地营销和电子游戏的结合提供了研究支持.
The Impact of Tourism Destination Factors in Video Games on Players'Intention to Visit
To deeply reach target markets and attract more tourists,a variety of media have been leveraged by tourism destination marketing organizations,particularly video games become a brand-new approach for destina-tion marketing.With Assassin's Creed:Unity as the research object,based on the Stimulus-Organism-Response(SOR)model,this article analyses and presents the influences of tourism destination factors in video games on the players'perception of tourism destination image and their intention to visit.In this case,a conceptual model has been built with game factors as the independent variable,tourism destination image as the mediating variable and the players'intention to visit as the dependent variable.Moreover,Multiple Regression is used in the analysis,proving significantly positive effects of game experience,character attachment,and tourism destination image on players'intention to visit.Consequently this study provides research support for the combination of tourism desti-nation marketing and video games.

tourism destination imageintention to visitvideo gamesgame experiencecharacter attachmentSOR model

银淑华、蔡添翼、唐承财

展开 >

北京第二外国语学院旅游科学学院,北京 100024

北京旅游发展研究基地,北京 100024

旅游目的地形象 旅游意愿 电子游戏 游戏体验 角色依恋 SOR模型

Major Project of Art Science of National Social Science Foundation of China

20ZD02

2024

资源与生态学报(英文版)
中国科学院地理科学与资源研究所

资源与生态学报(英文版)

CSTPCD
影响因子:0.388
ISSN:1674-764X
年,卷(期):2024.15(2)
  • 48