Empirical Study of Cangshan Global Geopark's Tourism Development Planning based on Tourist Satisfaction
This study takes Cangshan UNESCO Global Geopark as an example,which takes the connection be-tween tourism and economic departments as the starting point,adopts appropriate tourism development methods,and determines that tourists are one of the most important stakeholder groups in tourism development.Based on this,this study aims to explore the tourists'cognition and support for the sustainable tourism development of Cangshan Global Geopark.In this study,a self-administered questionnaire survey method is used to construct the tourist satisfaction evaluation model of Mount Cangshan,and the tourist satisfaction of various scenic spots in Mount Cangshan is calculated and evaluated.The characteristics,tendency and purpose of tourists are studied.This result provides an effective reference for strengthening the construction of the characteristics of Cangshan scenic area and the management of tourists'complaints.It can also help Cangshan scenic area plan tourism ar-rangements more reasonably,improve social service level and provide tourists with"zero defect"tourism products.
geoparktourism characteristicstourism related variablestourist satisfactiontendencyinfluence factor
李璋、段晓迪、曹磊
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天津大学,天津 300072
滇西应用技术大学,云南大理 671000
大理农林职业技术学院,云南大理 671000
地质公园 旅游特征 旅游相关变量 游客满意度 倾向 影响因素
Applied Technology Research Project of Western Yunnan University in 2023
NETL
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