Effect of Traditional Village Landscape Genes on Tourists'Image Construction:Case Study of Zhangguying Village
Landscape genes and destination image are important concepts in the traditional village tourist destina-tion research.Clarifying their relationship is of great significance for understanding tourists'behavioral characteris-tics at traditional village sites and promoting the sustainable development of traditional village tourism.This study analyzes the relationship between landscape genes and tourists'image construction in Zhangguying Village.It uses a structural equation model to identify and extract traditional village landscape genes used in tourists'image con-struction,based on the"cognitive-affective-overall"framework.The results show that:(1)Traditional village land-scape genes play important but varying roles in tourists'image construction.The"丰"-shaped zigzag structure ar-chitectural gene plays the most important role in tourists'cognitive image construction followed by the filial piety and family style cultural gene and the"回"-shaped courtyard layout gene.The"dragon"-shaped mountain layout envi-ronmental gene has the least important role.(2)The mediation effect analysis reveals that tourists'cognitive images mediate the relationship between landscape genes and overall image construction,while cognitive and affective images mediate the relationship between landscape genes and overall images.(3)The multicluster analysis re-veals that the results significantly differ according to tourists'gender,age,number of trips,and place of permanent residence.The findings enrich the traditional village landscape image research and promote the sustainable de-velopment of traditional village tourism through the practices of cultural landscape protection and inheritance.
traditional villageslandscape genetourism imageZhangguying Village
刘瑞瑞、刘沛林、申秀英、周文龙
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联合国教科文组织国际自然与文化遗产空间技术中心长沙工作站,长沙 410022
长沙学院乡村振兴研究院,长沙 410022
衡阳师范学院地理与旅游学院,湖南衡阳 421002
传统村落 景观基因 旅游意象 张谷英村
Hunan Provincial Philosophy and Social Science Foundation Project
NETL
NSTL
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