基于动机导向机制的亲环境行为产生路径与影响因素研究——以露营旅游为例
The Generation Path and Influencing Factors of Pro-environmental Behavior based on Motivation-oriented Mechanism—Taking Camping Tourism as an Example
杨占东 1董耀华 1赵晨蕾 1梅雪 1布和1
作者信息
- 1. 北京体育大学体育休闲与旅游学院,北京 100084
- 折叠
摘要
露营旅游是一种新兴的旅游休闲消费,但与此同时,自然环境却被留下了许多无法恢复的消费痕迹.本文从消费动机入手,以休闲涉入和地方依恋为双中介变量,探讨影响露营旅游休闲消费者亲环境行为的作用机理,从而引导露营消费者文明露营、绿色露营、无痕露营.基于动机导向行为机制,得出以下结论:(1)消费动机对亲环境行为能够产生显著的正向影响.(2)休闲涉入能够在消费动机与亲环境行为之间起中介作用.(3)地方依恋能够在消费动机与亲环境行为之间起中介作用.(4)休闲涉入对地方依恋能够产生显著的正向影响.
Abstract
Camping tourism is a relatively new form of travel and leisure,it has left many traces of consumption in the natural environment that cannot be restored.In order to assist consumers in camping in a polite,environmen-tally conscious,and traceless manner,this study begins with consumption motivation,consider leisure involvement and place attachment as dual intermediary variables,and investigates the mechanisms that influence the pro-environmental behaviour of leisure and camping tourists.The research findings are derived from the motiva-tion-oriented behavior mechanism.(1)Consumption motivation has a significant positive impact on pro-environmental behavior.(2)Leisure involvement plays a mediating role between consumption motivation and pro-environmental behavior.(3)Place attachment plays a mediating role between consumption motivation and pro-environmental behavior.(4)Leisure involvement has a significantly positive impact on place attachment.
关键词
露营旅游/消费动机/休闲涉入/地方依恋/亲环境行为Key words
camping tourism/consumption motivation/leisure involvement/place attachment/pro-environmental behavior引用本文复制引用
基金项目
National Social Science Foundation Project(21BTY052)
Beijing Social Science Fund Project(21JCC049)
出版年
2024
NETL
NSTL
万方数据