The Generation Path and Influencing Factors of Pro-environmental Behavior based on Motivation-oriented Mechanism—Taking Camping Tourism as an Example
Camping tourism is a relatively new form of travel and leisure,it has left many traces of consumption in the natural environment that cannot be restored.In order to assist consumers in camping in a polite,environmen-tally conscious,and traceless manner,this study begins with consumption motivation,consider leisure involvement and place attachment as dual intermediary variables,and investigates the mechanisms that influence the pro-environmental behaviour of leisure and camping tourists.The research findings are derived from the motiva-tion-oriented behavior mechanism.(1)Consumption motivation has a significant positive impact on pro-environmental behavior.(2)Leisure involvement plays a mediating role between consumption motivation and pro-environmental behavior.(3)Place attachment plays a mediating role between consumption motivation and pro-environmental behavior.(4)Leisure involvement has a significantly positive impact on place attachment.