乡村旅游质量游客感知、地方依恋对游客环境责任行为的影响——以广西龙脊梯田景区为例
Influence of Tourists'Perception of Rural Tourism Quality and Place Attachment on Tourists'Environmentally Responsible Behavior:A Case Study of the Longji Terrace Scenic Area in Guangxi
陈伍香 1刘珊删 2朱亚慧 2唐承财3
作者信息
- 1. 广西师范大学历史文化与旅游学院,广西桂林 541001;广西师范大学旅游研究所,广西桂林 541001
- 2. 广西师范大学历史文化与旅游学院,广西桂林 541001
- 3. 北京第二外国语学院旅游科学学院,北京 100024
- 折叠
摘要
乡村旅游在创造经济和社会效益的同时,亦需关注旅游活动对环境的影响.本文以广西龙脊梯田景区为例,将环境责任行为分为自我约束行为和保护促进行为两个维度,从游客视角构建了一个以乡村旅游质量感知为前置变量、地方依恋为中介变量的结构方程模型,探究乡村旅游情境下游客环境责任行为的影响因素.结果表明:(1)乡村旅游质量感知和地方认同正向影响游客环境责任行为的两个维度,且均对自我约束行为影响更为显著;(2)乡村旅游质量感知显著正向影响地方依赖;(3)地方依赖和地方认同在乡村旅游质量感知对游客环境责任行为的影响中发挥中介效应.乡村旅游地在提升旅游质量时应注重游客的感知体验,增强游客地方依恋,激发环境责任行为,以此减轻生态环境负担.
Abstract
While rural tourism contributes to both economic and social benefits,its impact on the environment is a crucial issue requiring attention.This study aimed to explore the factors influencing tourists'environmentally re-sponsible behavior in rural tourism contexts.To this end,environmentally responsible behavior is categorized into self-restraint and protective-promotion dimensions,taking the Longji Terrace Scenic Area in Guangxi as a case study.From the perspective of tourists,a structural equation model is constructed with tourists'perception of rural tourism quality as an antecedent variable and place attachment as a mediating variable.The results can be summarized as follows:(1)Both tourists'perception of rural tourism quality and place attachment positively influ-ence tourists'environmentally responsible behavior,with a more significant impact on their self-restraint behavior.(2)Tourists'perception of rural tourism quality has a significant positive influence on place attachment.(3)Place at-tachment and place identity play a mediating role in the relationship between tourists'perception of rural tourism quality and tourists'environmentally responsible behavior.In enhancing tourism quality,rural destinations should focus on visitors'perceptual experiences,reinforce their place attachment,and stimulate environmental responsi-bility to alleviate ecological burdens.
关键词
乡村旅游/旅游质量游客感知/地方依恋/环境责任行为/龙脊梯田Key words
rural tourism/tourism quality perception/place attachment/environmentally responsible behavior/Longji Terrace引用本文复制引用
基金项目
Guangxi Innovationdriven Development Special Fund Project(GuikeAA20302011)
University Social Science Project(ZX2023016)
Innovation Project of Guangxi Graduate Education(XJCY2023002)
出版年
2024
NETL
NSTL
万方数据