Understanding Local People's Support Intentions toward Cultural Heritage Tourism:An Examination through Stimulus-Organism-Response Perspective
Cultural heritage tourism is gaining more and more attention for the characteristics of cultural heritage.However,developing cultural heritage tourism needs local people's support.This paper introduces the Stimu-lus-Organism-Response theory and proposes a research model about the relationships between subjective norms,personal norms,local people's perceptions(i.e.,economic,sociocultural,environmental perceptions),and their support intentions toward cultural heritage tourism.The results show that the subjective norms significantly affect local people's perceptions and the individual's support intention toward cultural heritage tourism.In addition,local people's perceptions and personal norms positively influence their support intentions toward cultural heritage tour-ism.The results help us understand the influence factors of local people's support intentions toward cultural herit-age tourism and the influence mechanism.Thus this paper has provided some valuable theoretical and practical implications.
cultural heritage tourismsubjective normspersonal normslocal people's perceptionssupport in-tentions
黄秋爱、邹统钎、王国为、宋亮
展开 >
北京第二外国语学院旅游科学学院,北京 100024
丝绸之路国际旅游和文化遗产大学旅游学院,撒马尔罕 999033,乌兹别克斯坦
北京第二外国语学院中国文化和旅游研究院,北京 100024
中国中医科学院中医基础理论研究所,北京 100700
展开 >
文化遗产旅游 主观规范 个人规范 当地人的感知 支持意图
Special Scientific Research Project of Beijing International Studies University
NETL
NSTL
万方数据
