The Influence of Restorative Environment Perception in Rural Tourism on Tourist Experience Quality:The Multiple Mediation Models
Based on the attention restoration theory,this study focuses on rural tourists and utilizes questionnaire surveys to collect data.The research constructs a structural equation model to investigate the influence mecha-nisms among restorative environment perception,restorative experience,positive emotions,and experience quality.The study reveals that:(1)Restorative environment perception has a significant positive impact on the restorative experience and positive emotions of rural tourists.It serves as an important driving factor for improving the expe-rience quality of rural tourists.(2)Restorative experience plays a significant mediating role between restorative en-vironment perception and positive emotions.Restorative environment perception promotes the development of overall experience quality through the mediation of restorative experience and positive emotions.(3)Both the re-storative experience and positive emotions independently mediate the relationship between restorative environ-ment perception and experience quality,and they also play a chain-mediated role.Therefore,rural tourism desti-nation managers should prioritize the restorative function of natural environments,improve the supply of high-quality products and services to enhance tourist restorative experience and positive emotions,and ultimately aim to continuously enhance the quality of tourist experience.This study has theoretical and practical implications for improving the tourism experience of rural tourists,optimizing the supply for rural tourism products,and promot-ing the high-quality development of rural tourism destinations.
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