Strengthening the construction of traditional Chinese medicine(TCM)discourse system for interna-tional audiences is necessary for enhancing cultural soft power,accelerating the construction of trade power,integrat-ing into the global healthcare system,and realizing international scientific and technological dialogues.TCM not only garners widespread attention from the international community but also faces numerous challenges.The external dis-course of TCM has fallen into difficulties,including blocked channels of expression,lack of a discourse subject,con-textual segregation of discourse,and a narrative information flow deficit.Based on this,realistic approaches to break-ing through dilemmas are proposed from four dimensions,that is,strengthening the construction of international stan-dards for TCM to increase its recognition overseas,improving the development of international talent teams to enhance the visibility of TCM abroad,expanding the construction of the TCM service trade system to deepen its contribution overseas,and enhancing the efficacy of international communication of TCM to strengthen its reputation abroad.
关键词
中医药文化/中医药国际化/对外话语体系/国际传播
Key words
traditional Chinese medicine culture/internationalization of traditional Chinese medicine/external dis-course system/international communication
维普
万方数据