Survey and Marketing Strategy of Women's Clothing Consumption Under the Background of Internet
With the development of Internet technology,the consumer purchasing behavior for clothing has changed.Based on PEST model and 4P marketing theory,this paper studies the current situation of women's clothing consumption market under the background of Internet.Through the questionnaire survey,the consumption behavior habit and influence mechanism of female consumers are studied,and the marketing strategy of female clothing under the background of Internet is put forward.This study shows that the e-commerce platforms often used by female consumers have both differences and advantages in marketing.Female consumers not only pursue quality,but also pay more attention to spiritual demands in the process of clothing consumption.This study provides effective suggestions for clothing enterprises to explore the marketing innovation of women's clothing consumption.
万方数据
维普
