摘要
为激发设计创新对服装企业绿色转型的驱动作用,基于绿色设计内涵,梳理当前服装企业绿色发展问题,从产业链视角构建设计驱动企业绿色转型的作用形式.针对当前服装企业发展中存在原材料需求大、生产能耗高、污染重、绿色研发投入不足、产品快消强、包装废弃多以及回收利用率低等问题,认为应通过款式、面料、结构质感、包装、营销以及共享模式等的设计,驱动服装企业绿色转型;并提出在实践中企业应倡导原生态、简约化设计,通过延长服装潮流时限、实施绿色包装、优化线上营销体验以及构建服装分配再利用模式等推进绿色转型.
Abstract
In order to stimulate the driving role of design innovation in the green transformation of garment enterprises,based on the connotation of green design,the problems in the current green development of clothing enterprises were combed,and the action form of design activities driving the green transformation of enterprises was constructed based on the perspective of industrial chain.In view of the problems in the development of clothing enterprises,such as large demand on raw materials,high production energy consumption,heavy pollution,insufficient investment in green research and development,strong rapid consumption of products,more packaging waste and low recycling rate,the green transformation of clothing enterprises can be driven by the design of style,fabric,structural texture,packaging,marketing and sharing mode.In design practice,enterprises should actively advocate original ecology and simplified design,and promote green transformation by extending the time limit of clothing trends,implementing green packaging,optimizing online marketing experience,and building a clothing redistribution and reuse mode.
基金项目
教育部人文社科项目(17YGC760044)
南京林业大学青年科技创新基金(CX2019014)
南京林业大学文科青年教师研究专项(D2021YB05)
南京林业大学教学质量提升工程项目(2024)()
江苏省高等学校大学生创新创业训练计划省级一般项目(202410298192Y)
NETL
NSTL
万方数据