Analysis of Differentiated Psychological Needs of Underwear Based on Kano Model
In order to deeply analyze the differentiated psychological needs of consumers for underwear and explore the influence of consumer demand factors on satisfaction,the attributes of demand elements are classified and prioritized by Kano model and Better-Worse four-quadrant analysis method.The results show that consumers with different ages,professions,marriages and educational backgrounds have different focuses on underwear demand,but overall,the primary factors affecting consumer satisfaction are underwear fitting,underwear shaping,underwear quality,and underwear bras,the important factor is comfort,and the key factors are underwear size,moisture absorption,softness,support,bottom tightness and color fixation.This study aims to provide a reference for the targeted development of underwear products.
万方数据
维普
