Evaluation of Men's Knitted Sweaters'Collar Style Based on Kansei Engineering
In order to explore the influence of different styles of men's knitted sweater'collar on consumers'perceptual knowledge,using Kansei engineering principles and design methods,15 representative types of men's knitted sweater collar and 9 pairs of perceptual adjectives were selected to design questionnaires.Taking male college students aged 20～25 in Shandong province as the object of investigation,the perceptual evaluation data of collar type of men's knitted sweater was obtained.The mean analysis,factor analysis and cluster analysis of the survey data were conducted to quantify the perceptual evaluation of consumers on men's knitted sweater collar type.The results show that the perceptual evaluation factors influencing men's knitted sweater collar type are style factor,mode factor and appearance factor,and different factors such as cardigan,neckline shape,collar height,production technology can bring different psychological feelings to consumers.The study has a certain guiding function to the collar design of men's knitted sweater.
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