Study on Tourism Destination Image Based on Online Travel Notes---Taking Henan Province aS an Example
ABstract:Taking the online travel noteS releaSed in Ctrip by touriStS to Henan aS reSearch data,uSing content analySiS method,thiS paper made qualitative analySiS from the three aSpectS of cognitive image,emotional image and recommendation intention to explore touriStS'perception image towardS touriSm deStination of Henan province. The Study ShowS that the cognitive image,emotional image and recommendation intention of touriStS for Henan touriSm deStination are mainly neutral and poSitive,but there iS Still Something unSatiSfactory.
NETL
NSTL
万方数据
维普
