Short-Video and the New Communication Path of Chinese Traditional Culture
As a new mode of communication and narrative form of discourse in the Internet era,short-video has constructed an ef-fective way for the modern Chinese people to seek national memory and return to the Chinese tradition.By probing into the present situ-ation of the short-video communication of Chinese traditional culture,the study finds that the mainstream media and the mass media form a multi-coexisting communication path,in particular,through short-video content classification from the Chinese Tiktok(Douyin)platform,the current short-video transmission mode of traditional culture is discovered.But problems and challenges are also existing in the short-video communication of Chinese traditional culture,such as strong education but weak resonance,uneven quality,lack of in-novation and lack of guidance,therefore,a high-quality communication system of Chinese traditional culture in the context of"Chinese modernization"should be actively established.
short-videoChinese traditional culturethe new communication path
万方数据
维普
