From Intergenerational Divide to Inclusive Accessibility:the Integration and Innovation of the Age-friendly Digital Rural Public Services
Promoting the age-friendly digital rural public services is the important content of digital ethics,digital efficiency en-hancement,and digital feedback.It can help achieve rural revitalization,promote the equalization of basic public services,opportuni-ties,bridge the intergenerational digital divide,and provide key support for promoting common prosperity in rural areas.However,lim-ited by the dual structure of urban and rural areas and the natural attributes of rural areas,the integration of the age-friendly digital ru-ral public services still faces practical difficulties such as the coexistence of"government-led"and"market vacancy"in public service supply,"structural imbalance"and"regional compensation"in resources allocation,"low-end short chain"and"insufficient trans-formation"in industrial foundation,which are not conducive to the"digital access","digital integration",and"digital empathy"of the elderly population.Therefore,promoting the integration of the age-friendly digital public services in rural areas should aim to be"universal,accessible,and inclusive",with a focus on"improving the digital literacy of younger-elderly people,and the elderly peo-ple enjoying digital life"in the future.It should strengthen the"demand-resource-skill as the orientation,interface-behavior-emotion as the field,and individual-society-government as the synergy",and accelerate the construction of a new model of rural digital govern-ance,aiming to bridge the digital divide among the elderly population in rural areas and unleash the dividends of new rural populations.
the digital dividedigital rural areasthe age-friendly public servicesthe population aging
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