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导航作为平台媒介的三重逻辑分析

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作为一种定向和定位技术,导航正在成为大众媒介的一部分,全方位渗透到人类社会空间和日常生活当中,其历史、技术、文化逻辑值得重新审视。在历史逻辑方面,导航的历史展现了人类从视觉想象到空间探索的过程,推动了地理大发现并形塑了现代世界的样貌;在技术逻辑方面,导航作为虚实共生、脱域再定位的混合媒介技术系统,实现了现实世界与虚拟世界定位的技术链接,完成了泛在媒介中"脱域"到多维空间中"再定位",也在日常全方位浸润中建构了数字化平台的它异关系;在文化逻辑方面,导航改变着人们的时空认知和感觉结构,成为标识当代人"迷失"与"定位"的文化表征,形成了一种新语境、新感觉的文化。认识导航作为平台媒介的三重逻辑,有助于总结导航发展的历史经验,反思技术文化钳制形成的数字迷思,为建构更加公平、民主、公共的数字化世界,推动网络命运共同体的发展与实现而努力。
Triple Logical Analysis of Navigation as a Platform Medium
As a kind of orientation and positioning technology,navigation is becoming a part of mass media,permeating all aspects of human social space and daily life.Its history,technology,and cultural logic deserve to be re examined.In terms of historical logic,the history of navigation demonstrates the process of human beings from visual imagination to spatial exploration,promoting geographical discoveries and shaping the appearance of the modern world;In terms of technical logic,navigation,as a hybrid media technology sys-tem that coexists virtual and real worlds and relocates out of domain,realizes the technical connection between the real world and virtual world positioning,completes the"delocalization"of ubiquitous media to"repositioning"in multidimensional space,and constructs the other relationships of digital platforms in daily immersion;In terms of cultural logic,it is changing our temporal and spatial cognition and sensory structure,becoming a cultural representation that marks contemporary people's"loss"and"positioning",forming a new context and new feeling of culture.Understanding the triple logic of navigation as a platform medium helps us summarize the historical experience of navigation development,reflect on the digital myths formed by technological and cultural constraints,and strive to con-struct a more fair,democratic,and public digital world,and promote the development and realization of a network community with a shared future.has become a part of the mass media,penetrated into the human social space and daily life in all aspects.

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秦红雨

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西南大学新闻传媒学院(重庆 400715)

导航 平台 媒介 时空

2024

中州学刊
河南省社会科学院

中州学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:0.854
ISSN:1003-0751
年,卷(期):2024.(9)