The Cultural Positioning and Ethical Choice of Chinese Film and Television
Film and television culture transcends mere commerce,consumption,and entertainment.Re-examining Chinese film and television from an artistic view reveals that while it carries elements of profit-seeking,amusement,and consumer appeal,its es-sence goes beyond these.In the current context of the times,it is the aspiration of Chinese film and television to overcome the present predicament by re-embracing the cultural value position and aesthetic tradition of film and television,as well as rediscovering the ex-ploration of humanistic spirit and humanistic text in daily life.Transitioning from the local to the global,from the national to the inter-national has been an overarching trend.The contemporary proposition for Chinese film and television culture lies in how to progress from"Chinese film and television"to"international film and television".Embracing tolerance and diversity while returning to love and hu-manity is not only the ethical objective for globalization of Chinese film and television but also the true essence of"international film and television".When Chinese film and television begins focusing on people,real emotional life,common fate,and plight of mankind,its universality will be naturally built-in.This evolution demands more than technical advancements,and it calls for the humanistic pur-suit for cosmopolitanism.
Chinese film and televisioncosmopolitanismhumanismcultural positioningethical choice
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