首页|网络视听视域下中国式现代化图景的现实表征与构建逻辑

网络视听视域下中国式现代化图景的现实表征与构建逻辑

扫码查看
随着信息技术的发展,网络视听已成为文化传播与日常生活的重要媒介,也日益成为文化生产的重要领域。网络视听在创新主体、核心根脉和重要目标等方面,与中国式现代化有着深刻而自洽的内涵关系,包括以人民为中心的影像赋权、彰显中国特色的文化"双创"以及打造共同富裕的产业驱动等先天优势。围绕中国式现代化的五大特征,网络视听空间以丰富的案例多维度地反映和塑造了中国式现代化的生动图景。究其背后的生成逻辑,实为网络视听承担了五种身份,即作为"引领者"弘扬主流价值,作为"记录者"打造多模态中国文化符号,作为"讲述者"激发情感共鸣的时代语态,作为"参与者"构建多元互动的社会场景,作为"驱动者"正确处理技术赋能与艺术实践的关系。网络视听媒体以其突出的视听艺术特性和共创共享的互联网品质,正在成为讲好中国式现代化故事的重要力量。
The Realistic Representation and Construction Logic of the Chinese-style Modernization Landscape Within the Framework of Online Audio-visual Perspective
With the advancement of information technology,online audiovisual media has become a vital medium for cultural dis-semination and an integral part of daily life,increasingly emerging as a significant domain in cultural production.The online audiovisual sector shares a profound and coherent intrinsic relationship with Chinese-style modernization,encompassing innovative subjects,core roots,and key objectives.This includes the people-centered empowerment of imagery,the promotion of cultural innovation with Chi-nese characteristics,and the industrial drive towards shared prosperity,which are inherent advantages.Revolving around the five char-acteristics of Chinese-style modernization,the online audiovisual space,through a wealth of case studies,multi-dimensionally mirrors and shapes the vivid landscape of Chinese-style modernization.The underlying logic of its emergence is attributed to the sector's as-sumption of five roles:as a"leader"in promoting mainstream values,as a"recorder"in creating multimodal Chinese cultural sym-bols,as a"narrator"in evoking emotional resonance with the zeitgeist,as a"participant"in constructing diverse and interactive social scenarios,and as a"driver"in properly managing the relationship between technological empowerment and artistic practice.The online audiovisual media,with its distinctive characteristics of audiovisual artistry and the collaborative and shared qualities of the internet,is becoming a significant force in telling the story of Chinese-style modernization effectively.

online audio-visual mediaChinese-style modernizationcultural productiondaily life

王晓红、张琦

展开 >

中国传媒大学本科生院(北京 100024)

中国传媒大学媒体融合与传播国家重点实验室(北京 100024)

广东财经大学湾区影视产业学院(广东广州 510320)

网络视听 中国式现代化 文化生产 日常生活

文化名家暨"四个一批"人才工程项目广东省普通高校创新团队项目(人文社科)

SGYP2020022021WCXTD017

2024

中州学刊
河南省社会科学院

中州学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:0.854
ISSN:1003-0751
年,卷(期):2024.(10)