Intelligent Cloud Communication:New Media Communication Mechanism Revolution in the Age of Big Models
The development of big model technology in recent years has improved the performance of cloud communication and ex-panded the application scenarios,ushering humanity into the era of intelligent cloud communication.Based on the theory of media envi-ronmentalism,the communication mechanism of intelligent cloud communication can be analyzed from the three dimensions of media's symbolic,perceptual,and social environment by sorting out the atomic application model of the big models,so as to explore the change and impact of the communication mechanism of the big model.It is found that the semiotic environment of intelligent cloud com-munication consists of the internet of everything,the ubiquitous operating system,the cloud database,the big model,and the intelli-gent application platform,with cloud-based resource construction and computation migration being the core drivers of these changes.At the level of the perceptual environment,intelligent cloud communication,which relies on the intelligent collaboration of multiple com-munication subjects in the cloud,can further enhance human's perceptual and cognitive abilities,liberate information productivity and increase information production efficiency.At the level of social environment,intelligent cloud communication will promote the integra-tion of multiple media environments,and transform the existing social power structures and relations.In response,the open source con-struction of the platform society and the exploration of the multivariate interpretation path of the big model should be pursued to mini-mize the negative impacts during the application process of intelligent cloud communication.
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