Research on Design Strategy for Digital Display of Bamboo Culture from the Perspective of Immersive Experience
[Objective]This study aims to explore the application of digital means in the display and dissemination of bamboo culture to cater to the modern audience's pursuit of an immersive exhibition experience.[Method]Utilizing the methods of literature review,comparative analysis,and case study,this research subdivides the design for immersive experiences in digital exhibitions into three dimensions:the audience,information,and space.The aticle also discussed how to achieve affluent display effect through high-level immersion,strong interaction and multi-sensory engagement.[Result]Based on the audience's needs for sensory,cognitive,and emotional immersion,as well as the three categories of bamboo culture display(scene,information,and skill),this paper proposed digital display design strategies and technical paths such as spatial immersion,media integration immersion,and participatory immersion,which were applied in the digital display update design project of Zhuyuntang,Zhejiang A&F University,in order to validate the protential of digital immersion.[Conclusion]This study not only provides a technical solution for the innovative display of bamboo culture,but also offers significant reference and inspiration for the innovative exploration of digitalized display design for traditional cultures.
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