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浙江安吉竹文化传播路径研究

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[目的]作为生态文化的重要组成部分,竹文化是各种与竹相关的物质和非物质文化资源的总和.离开生态文化谈竹文化,缺乏理论基础;离开竹文化谈生态文化,影响说服力.该文尝试拓展新时代浙江安吉竹文化传播路径.[方法]运用传播学理论构建竹文化传播的理论框架,对竹文化传播进行学理分析.[结果]竹文化传播体系可细分为传播主体子系统、传播渠道子系统、传播受众子系统、传播内容子系统、传播效果子系统.[结论]该文提出新时代浙江安吉竹文化传播的着力点:开展竹文化传播理论研究、发掘竹文化传播物质载体、推动竹文化传播社会参与、构建竹文化传播评价体系.
Study on the Propagation Path of Bamboo Culture in Anji,Zhejiang Province
[Objective]As an important part ofecological culture,bamboo culture is the sum of all kinds of material and intangible cultural resources related to bamboo.It lacks theoretical basis to talk about bamboo culture without ecological culture and lacks persuasiveness to talk about ecological culture without bamboo culture.This paper attempts to expand the bamboo culture transmission path in Anji county in Zhejiang province in the new era.[Method]By using the theory of communication to construct the theoretical framework of bamboo culture communication,this paper makes a theoretical analysis of bamboo culture communication.[Result]The communication system of bamboo culture can be subdivided into five sub-systems:the sub-systems of communication subject,communication channel,communication audience,communication content and communication effect.[Conclusion]This paper puts forward the key points of bamboo culture communication in Anji county,Zhejiang province in the new era:carry out the research of bamboo culture communication theory,explore thematerial carriers of bamboo culture communication,promote the social participation of bamboo culture communication and construct the evaluation system of bamboo culture communication.

Anji,ZhejiangBamboo cultureTheoretical frameworkPropagation path

刘志博、李硕、李兴、宋婷、邱娇、魏玲玲

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中国林业科学研究院,北京100091

中国城市建设研究院有限公司,北京100120

国家林业和草原局 科学技术司,北京100714

国家林业和草原局 管理干部学院,北京102600

安吉小鲵国家级自然保护区管理中心,浙江 湖州313304

浙江农林大学 生态文明研究院,浙江 杭州311300

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浙江安吉 竹文化 理论框架 传播路径

2024

竹子学报
国家林业局竹子研究开发中心,中国林学会竹子分会,浙江省林业科学研究所

竹子学报

CSTPCD
影响因子:0.535
ISSN:1000-6567
年,卷(期):2024.43(3)