Study on the Propagation Path of Bamboo Culture in Anji,Zhejiang Province
[Objective]As an important part ofecological culture,bamboo culture is the sum of all kinds of material and intangible cultural resources related to bamboo.It lacks theoretical basis to talk about bamboo culture without ecological culture and lacks persuasiveness to talk about ecological culture without bamboo culture.This paper attempts to expand the bamboo culture transmission path in Anji county in Zhejiang province in the new era.[Method]By using the theory of communication to construct the theoretical framework of bamboo culture communication,this paper makes a theoretical analysis of bamboo culture communication.[Result]The communication system of bamboo culture can be subdivided into five sub-systems:the sub-systems of communication subject,communication channel,communication audience,communication content and communication effect.[Conclusion]This paper puts forward the key points of bamboo culture communication in Anji county,Zhejiang province in the new era:carry out the research of bamboo culture communication theory,explore thematerial carriers of bamboo culture communication,promote the social participation of bamboo culture communication and construct the evaluation system of bamboo culture communication.