首页|Managing two-sided B2B electronic markets: Governance mechanisms, performance implications, and boundary conditions

Managing two-sided B2B electronic markets: Governance mechanisms, performance implications, and boundary conditions

扫码查看
原文链接
  • NETL
  • NSTL
  • Elsevier
© 2023 Elsevier Inc.Two-sided B2B electronic markets involve a market-maker platform firm that coordinates transactions between the buyer and seller sides of the online marketplace. This paper examines certain formal (monitoring) and informal (procedural fairness) governance processes that platform firms can leverage to manage platform participants. We hypothesize the impact of these processes on sellers’ performance vis-a-vis the platform's buyers. We also incorporate the platform firm's structural attributes (self-participation and investments) as moderators of the relationship between platform governance and seller performance. We find that both monitoring and procedural fairness increase seller performance individually. However, the two moderators present opposite interaction patterns: self-participation promotes the performance properties of fairness, but undermines that of monitoring, while investments exhibit an exactly opposite effect. For platform managers, our findings suggest two “choice-packages” comprising different process-structure constellations for enhancing the performance of platform participants.

GovernanceInvestmentsMonitoringProcedural fairnessRelationship managementSelf-participationTwo-sided electronic market

Sen A.、Kumar A.、Dubey V.、Gupta A.

展开 >

Assistant Professor of Marketing Perdue School of Business Salisbury University

Steve & Jennifer David Chair in Business Professor of Marketing College of Business University of Nebraska-Lincoln

Research Scholar Chinmaya Vishwa Vidyapeeth

Assistant Professor of Marketing McCoy College of Business Texas State University

展开 >

2023

10.1016/j.jbusres.2023.114257

Journal of business research

Journal of business research

ISSN：0148-2963
年,卷(期)：2023.169(Dec.)
  • 83